It was finally that time when I could put my season ticket to use for the first time this year. Toronto FC were back home for their 2015 home opener against the Houston Dynamo. I'm not really going to talk about the result and the match itself, because there are hundreds of people who have already done that and who can do a better job at it than I can. What I am going to talk about is my personal experience on that day, from the pre-game festivities to the new additions at BMO Field. I can definitely tell you that it was an interesting experience.
I was at the pre-game fan event at the Brazen Head, which was a little bit lame, if I'm being honest. Before their "pep rally", I was up in the patio having a large pint, when Cabbie came up to the patio and told everyone of the rally that was going down at 3:00 PM. He was clowning our group on the fact that no one (besides me) was wearing any TFC gear, so I thought that was a pretty cool moment. We go downstairs to the rally, and Cabbie and the new TFC girl (whose name escapes me) were hosting the event. I noticed that the crowd was a little bit relaxed, in the sense that I felt that most of the fans were more casual supporters, rather than hardcore supporters. This observation I had was reinforced when the new TFC girl had to go over how to sing "O When The Reds" with the crowd, and on top of that, the actual chanting at the event was sporadic at best.
Tim Bezbatchenko was there, said some things to the crowd, and then proceeded to chug a beer, to the delight of the crowd. Tim Leiweke also said some things to the crowd, and he boldly claimed that TFC will make "the p-word" (his words, not mine). I'm not sure why he wouldn't actually say the word "playoffs" in the first place. It was all nothing but hot air from the club's top brass, which is what they do best. The marching band starts up, a homeless guy dances in front of us, and we all start marching to the stadium. The lack of chanting continues, and anyone who tries to start one is drowned out by the drumming of the marching band.
We come out of the tunnels at Exhibition Station and in front of us was this gargantuan, imposing structure which was the new BMO Field east stand, It looked much bigger in person, and once the roof gets put on the stands, BMO Field can finally look something like a proper stadium. We get in the stadium, and as usual, we get bombarded with the imagery of all of TFC's sponsors, because corporatism is the message. The stadium looked great, although there was still some construction happening around the stadium. My seat was at the top of the upper deck of the new stand, and even though it offered a great birds-eye view of the pitch, the amount of stairs I had to take to get up there was brutal. Now, I'm not the most athletic guy out there, but I felt like I had run a marathon just to get up to my seat.
I decide to stand behind section 112 for the duration of the match. Toronto FC overloaded on the fireworks before the players came out of the tunnel, which I thought was a bit unnecessary, but they have to sell the experience, of course. The pre-game tifos looked nice, though. The match started, and sections 111/112 and 114 were bringing the chanting and singing, while section 113 looked like a wasteland, as only a few people from that section were actually taking part in the chants. The atmosphere from the supporters section was okay, but it really could have been a lot better. Obviously, the support was harmed by the fact that TFC were losing, but I felt that there could have been better communication between 112 and 114. This wasn't helped with the fact that 113 doesn't really join in the chanting. If TFC's vision was to have a united south end all singing the same song, so far, they are failing. The support is too fractured right now, with all these different supporters groups.
I had a good time, as I always do, but TFC's loss hurt a bit. Houston played very well, Michael Bradley was awful, and TFC couldn't push the tempo. It felt like the same old tune we have been hearing for the past 9 years. It was just disappointing to watch, and TFC have really seemed to go all in on how the club is branded, especially since Defoe came to TFC. The entire organization needs to know when to just shut up and try to string some wins together. Until that happens, TFC's marketing strategy feels like it is just being shoved down our throats.
So, that was my experience at the new BMO Field. I hope to put up some video soon.
UPDATE: I took some video of my experience. Watch it down below.
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